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Ms LIM Sau Hoong

Independent Director


Ms Lim Sau Hoong was appointed as a director on 1 November 2015.


She is currently an Independent Director of NTUC Fair Price, board member of CDAC and an Advisor to Hyflux Ltd. She was formally the CEO and Executive Creative Director of 10AM Communications, an advertising agency that she founded in 2000. Since its founding, 10AM has garnered more than 300 awards including Cannes, the One Show, the British Designer & Art Directors club, Clio and Communication Arts. Prior to the founding of 10AM communications, she spent 12 years in both BBDO Asia (Singapore) and Ogilvy & Mather (Singapore, Beijing & Shanghai) as the head of the creative teams, attaining more than 500 awards for the two agencies.


Identified for her unique creative talent, Ms Lim was invited to join the Planning Committee for the 2008 Beijing Olympics' Opening Ceremony as visual advisor, and contributed to the success of the Beijing Olympics. She headed the Shanghai World Expo 2010 Singapore Pavilion Advisory Panel from 2008 to 2010, and chaired the Speak Mandarin Council (Singapore) from 2008 to 2011. Sau Hoong is also a Member of the 5th Singapore Note and Coin Advisory Committee and Singapore50 Culture and Community Committee. She was nominated as one of the top three most influential persons in media, marketing, and advertising in Singapore.


Ms Lim holds a Diploma in Education, Institute of Education and Bachelor of Arts (Honours) at National University of Singapore.